Our Story

Love Ted Designs grew from our home and our hearts.
What began as a small creative outlet quickly became a way to celebrate and preserve life’s most precious moments.

The Heart Behind the Name

Our brand is named after our son, Teddy. Teddy was diagnosed at 19 months old with Metachromatic Leukodystrophy (MLD), a very rare life limiting genetic condition that affects just a handful of children each year. There is currently no cure unless caught at birth.


His diagnosis changed our world, but it also deepened our belief in cherishing every memory, every milestone, and every day together. Love Ted became our way of creating something lasting — not just for our family, but for others too.

The First Hello

When Jean met her little brother Teddy for the very first time, it was the beginning of a bond we will always treasure.

Our Teddy

Teddy is the heart behind our name and the reason we hold on to every little moment. He reminds us daily how precious time really is.

Side by Side

Jean and Teddy’s days were once filled with laughter and play. Though life has changed, their love and bond remain unbreakable.

Memories to Hold

For Jean — and for families everywhere — we create keepsakes that preserve the moments you never want to forget.

  • Why It Matters

    By sharing Teddy’s story, we hope to shine a light on MLD and raise awareness of this rare condition. Awareness is the first step towards change, and every person who learns about MLD helps make a difference.

  • What We Create

    We design and make personalised décor, keepsakes, and gifts in our UK studio. Each piece combines simple, modern design with a heartfelt purpose: to help you capture and cherish life’s milestones.

  • Why Choose Us

    🤍 Inspired by family, made with love
    🤍 Designed to celebrate life’s most meaningful moments
    🤍Thoughtful, timeless, and made to last
    🤍 Every order supports our small family business

Made by Us, Loved by You

When you choose Love Ted, you’re not just supporting a small family business. You’re helping us keep Teddy’s story alive, raising awareness of MLD, and celebrating love in its truest form.

Lots of Love, The Johnsons xxx

Learn More About MLD

Metachromatic Leukodystrophy (MLD) is a rare, inherited condition that affects the nervous system and worsens over time. It’s estimated to affect only around 0.001% of the population, making awareness incredibly important.

People living with MLD gradually lose vital functions including speech, memory, movement, sight, hearing, touch, eating, and swallowing. Life expectancy varies depending on the age at which symptoms first appear. Generally, the earlier the onset, the faster the disease progresses.

If you’d like to learn more or support research and families affected by MLD, you can visit:

MLD Support UK
ArchAngel MLD Trust

Together, we can help bring more awareness, hope, and change for children like Teddy.